Introduction Trouble Statement Supporting Information
Whole Foods is an organic grocery string that begun in 80. Since the origination the companies motto has been Complete Foods, Entire People, Entire Planet. This kind of motto encompasses their quest to provide the purest top quality of meals, employ the best team, and continue to be mixed up in communities they may be a part of through philanthropic participation. (Gamble & Thompson, 2010) Problem Declaration
How do Whole Food purchase of the Wild Oat's brand negatively impact all their company targets, core beliefs, and earnings margin? Promoting Facts
•2007- Acquisition of Crazy Oat's; greatest competitor
•Store count improved by 109
oAcross 3 states
o15 new metropolitan areas
o5 new states
•35 stores distributed immediately following the acquisition
•Overall purchase price $700 million -$166 million= $534 mil total buy cost •$137 million debts inherited from purchase of Outrageous Oat's •9 Wild Oat's stores shut down
•7 Wild Oat's shut down/relocated
oDid unfit in line with brand strategy or perhaps real estate approach (Gamble & Thompson, 2010)
Demographic Centered Location
Price point perception
Above expensive products
Low benefit to some consumers
Debt because of acquisition
White label Expansion
Low turnover threat from farmers
Low spend per trip as a result of high rates
Increase in competition
(Gamble & Thompson, 2010)
Analysis Results & Alternative Solutions
Complete Foods were able to be a sustainable and self-sufficient company through the time of it is founding in 1980, up until the time of its acquisition of Wild Rolled oats. While the organization did take care of ot defeat the challenges and deficits of the buy, they would have already been better off for having not produced the deal. The truth clearly...
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